L’Oreal Professionel features INOA, the new permanent ammonia free hair color at the 2010 NYC Fashion Week. Several models that walked on the L.A.M.B. runway were colored with INOA. The models showcased healthy, radiant locks.
INOA covers grey up to 100% and provides supreme protection for the scalp. No discomfort ladies! But what we most love about INOA, besides that is ammonia-free, is that it uses an advanced technology called ODS. Oil Delivery System is an oil base that optimizes the efficiency of the coloring process. We encourage anyone to use INOA, but we especially urge women with dry, curly, coarse or porous hair to try this innovative product. Porous hair can appear dry and dull and always fades faster. The natural elements such as wind, sun and humidity make your dry hair drier. Last thing you need in your hair is ammonia. The ODS technology will balance your hair which will improve each time you use INOA. ODS preserves the hair’s natural protective layer after 1 and 5 applications. Your hair will look healthy, lustrous and your color will not fade as fast. If you have dry, frizzy, curly hair like me, you should definitely consider coloring your hair with INOA. We love INOA, how about you?
Hair salons in NYC: INOA
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{ 4 comments… read them below or add one }
My mom has her hair colored with INOA and I must say it’s in the best condition it has been in years. My mom is African-American so her hair is naturally curly and coarse. She has it relaxed every 6-8 weeks and colored two weeks after every relaxer. I told her she should give up either relaxing it or coloring it but she isn’t ready to give up either. Needless to say her hair was fried, dyed, and laid to the side (as the saying goes). She keeps it cut short above her ears, so it doesn’t appear damaged. Since she began having it colored with INOA, her hair has become so soft and shiny! She loves not feeling that tingly feeling from color being on her scalp, and the color itself is awesome. She likes her hair to be a coppery auburn shade, and it always faded quickly to a muddy brown. Since she began using INOA she has had almost no fading! So soft, shiny hair that stays the color you want? What more could anyone need?
Isn’t that awesome? We love INOA, it’s a great product!
I have been a hairdresser for more than 30 years. It’s so great to be working in this industry right now. INOA technology changes the process of coloring hair. The future has arrived and it’s amazing!
I’ve been coloring my hair for longer than I care to say. I have curly hair which has always been dry. Since coloring with INOA I must say that it feels much softer and even has a shine to it, also the color is more vibrant and hasn’t faded at all. I’m very happy about this new hair color technology and even though it costs more I think it’s well worth it!