Every day, a significant number of African-American women give up hair weaves and relaxers to embrace the beauty of their natural hair. According to the consumer research group Mintel, the relaxer segment of the Black haircare category has suffered a staggering decline since 2008, as more and more women prefer to wear their hair natural.
[quote] The natural hair trend is driving an increase in sales of styling products such as styling moisturizers, setting lotions, curl creams, pomades, etc., but the increase has caused the relaxer segment to decline in sales,” says Tonya Roberts, multicultural analyst at Mintel. ~ Read article here [/quote]
Nicole Parkinson has spent her styling career honing the relationship between trend and culture. After years of chemically processed hair, she now feels at home with her big and beautiful, natural hair. As Nicole is enjoying her new-found locks, she would like to share her hair routine with you and how to create this sexy hair look.
African-American hair has a lower water content than all other hair types. Therefore, it has specific needs. Hair products with hydrophilic properties help hair absorb and keep the extra water that a hair fiber with low water content needs. Their special affinity for water promotes well moisturized, healthy, beautiful hair.
CLEANING & MOISTURIZING
Shampoo once a week; one shampoo.Black Vanilla Moisture & Shine Sulfate-Free Shampoo by Carols Daughter
With powerful extracts such as aloe vera, calendula flower, wild rose and nettle, Black Vanilla shampoo is highly moisturizing without adding weight to your hair. Plus it’s FREE of Silicones, Parabens, Mineral Oil, Artificial Colors and Petroleum.
Use deep conditioning treatment once a week.
Chocolat Smoothing Conditioner by Carol’s Daughter.
With NO Parabens, NO Petroleum, NO Mineral Oil and NO Artificial Colors, this conditioning hair treatment is packed with cocoa extracts, vegetable protein and Moringa Seed butter, all excellent at smoothing the hair cuticle, adding moisture and strengthening the hair fiber. Comb the deep conditioning treatment through with a wide tooth comb. Leave it on for 20 min under heat, before rinsing. A hooded dryer is a great investment. If you don’t have a hooded dryer, you can use a plastic cap.
Laila Ali LADR5604 Ionic Soft Bonnet Dryer
- Ion-infused airflow dries hair quickly
- Unit is perfect for drying roller sets and braids as well as processing chemical and conditioning treatments.
- Conditioning IONS help keep moisture which prevents breakage and promotes beautiful, healthy hair. [/list]
Entwine Naturalle Couture The Manipulator Creme Jelle Styler is excellent for defined, fluffy curls. While your hair is still wet, take hair sections, apply it, brush through and twist your hair. The more twists you make, the smaller they are, the more defined your curls will be. Leave it on overnight or until it dries.
The Day After Or When You Feel You Hair Is Dry…
Undo the twists; Nicole made about seven twists for this look. Add Nourish & Shine by Jane Carter Solution for brilliant shine and exquisite protection and fluff your hair gently with your fingers.
Nourish & Shine is designed to completely melt into the hair, leaving it supple and shiny, without the greasy look.
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