When it comes to trendsetting, Alexa Chung sets the tone for what’s in. Her signature hairstyle, center-parted most of the time and perfectly tousled, always leaves us inspired. In February, Alexa became the new face of L’Oréal Professionnel INOA hair color. INOA, an innovative ammonia-free permanent hair color with oil delivery system technology and no odor, never disappoints with its beautiful, glossy shades and perfect gray coverage.
“I had a mocha colour which I really liked, but for summer I wanted something a bit lighter,” Chung said of her new look. “I liked the idea of having a sun-kissed look so my hair looks like I’ve been on holiday to Sardinia for two weeks and the sun had lightened my hair naturally… INOA is for people who are happy with their natural hair colour but feel there’s room for improvement.”~ Alexa