The beauty industry boasts a plethora of treatments for damaged hair, but Olaplex is an innovative hair treatment to prevent and treat damage with a different technology.
What is Olaplex?
Olaplex is NOT a conditioning or protein treatment. Olaplex is a structural treatment which repairs the internal structure of the hair cortex.
A little about hair…
The cortex is the middle layer of the hair and is responsible for its strength, color and texture. The Cortex is mostly formed by millions of polypeptide chains which are held together by bonds or bridges of disulphide, salt and hydrogen. These bonds are very important for the cohesion of the hair.
What kind of hair damage do you have and why should you care?
Mechanical hair damage:
When you style your hair TOO OFTEN, whether you use a blow dryer, a flat or curling iron, you are actually manipulating and breaking the hydrogen bonds which hold and protect the hair cortex. You don’t have to worry about that too much; there are plenty of them. Hydrogen bonds break easily with water and heat, which is the reason you can change the shape of your hair in the first place. Not all, but most bonds reconnect once hair is dried and cooled off. However, excessive styling and excessive heat from inferior hairstyling tools will break hydrogen bonds permanently and eventually they stop reforming.
Thus, it is important to keep as many of your hydrogen bonds as possible, as they are responsible for a third of your hair’s strength. Using appropriate hair styling products and professional hair tools is one way.
Chemical and thermal hair damage:
If you get a perm, a hair straightening treatment, blonde highlights, or are adventurous and change your haircolor often, all these chemical changes take place at cortex level. During chemical alterations many disulphide and hydrogen bridges break. Most hydrogen bonds reform, but once the disulphide bonds break they cannot reform by themselves. Once the protein structure is no longer protected by disulphide bonds, it becomes prone to denaturation.
Coloring your hair is fun and a necessity for some, but don’t go overboard. Opt for ammonia-free hair dyes when possible, low volume developers, low maintenance highlights such as balayage which extends the time between hair salon visits and…
Ask your colorist to use Olaplex!
How does Olaplex work and how does it treat damaged hair?
Olaplex reconnects sulfur/hydrogen bonds in the hair with the chemical elements which change structure during the hair manipulation. Once the bonds holding the protein structure in place are restored, hair becomes stronger, shinier and more elastic.
Preserve the structure of your hair: When/how to use Olaplex
Upgrade your hair color service with Olaplex. Ask your colorist to add Olaplex to your root touch-up or bleach to prevent bonds from breaking during any chemical process. Add-on cost is $35.
Request Olaplex as an add-on to your gloss to reconnect broken bonds and add strength to the structure of the hair. Please note that the glaze must sit on your hair for a minimum of fifteen minutes to work. Add-on is $50.
Olaplex Stand-Alone Treatment is performed as a separate service and it is ideal for processed and super-damaged hair. Once Olaplex creates back the links, they are permanent until further damage occurs. Treatment costs $50. For hair that is highly compromised, we recommend at least four Olaplex Stand Alone Treatments before attempting any color or chemical process.
The Olaplex System works with ALL keratin treatments as well. Best way to benefit from Olaplex is to have this service done before your keratin treatment.
How to fix damaged hair? Book your Olaplex Hair Treatment now!